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Mobile phone usage while shopping at IKEA

The following text is based on a written interview with the authors. Summary of the study We did our study for IKEA, where we investigated how their millennials use their mobile when they buy kitchens at IKEA. We also studied… Continue Reading →


How do people choose their next IKEA kitchen?

In the spring of 2020, Emma Randau and Frida Tordsson conducted a study at IKEA, where, with the help of eye tracking, one could observe customers’ behaviour when preparing a complex purchase. The eyetracking tests were performed at IKEA’s kitchen… Continue Reading →


What sales sign is the most effective?

Introduction Today’s textile industry faces a problem as it produces too much clothing in relation to the demand. The high level of competition in the industry require the companies to apply different campaigns and sales to successfully sell off the… Continue Reading →


NA-KD and Bubbleroom – How can their webshops improve?

Introduction In this paper we have chosen to study three aspects of the shopping experience online – navigation, product image and product information, to examine if, and how, the shopping experience online needs to improve in the fashion retail industry…. Continue Reading →


How does Generation Y perceive banner ads?

Background In relation to other forms of ads, banner is one of the most appreciated ones. However, phenomena such as banner blindness and ad blocking has evolved, which prevents viewers from embracing the advertisement and act on it. The purpose… Continue Reading →


Preventing shoplifting through store environment design

Shoplifting is a serious problem, as almost all stores are exposed to it in some degree. The stores must find a balance between having a customer-friendly environment and preventing shoplifting without offending customer integrity. The purpose of this paper is… Continue Reading →


Milook case study

Research questions The study has its origins in the idea of how events and web shops can encourage each other to increase sales without taking each other out. Questions that the study seeks answers to are: How does the customer… Continue Reading →

White Paper

What information is needed for buying curtains online?

About the study The study examined how 36 women between the ages of 19-57 shop for home textile products online. The study was conducted in February 2014. The respondents were instructed to visit a predetermined website to complete a purchase… Continue Reading →

White Paper

Are curtains ideal to purchase online?

Summary The study examines how female consumers shop for home textile products online that are perceived by many as difficult and / or complex to buy. The report reports on the results of eye tracking and interviews with the aim… Continue Reading →

White Paper

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