| Title |
Original Title (if applicable) |
Author |
Programme |
Course |
Publication Year |
Fulltext |
| A Pilot Study Using Eye Tracking – Attention to Ads |
|
AMFMM15 |
Master Program in Fashion Marketing and Management |
Fashion Consumer Behaviour |
2016 |
|
| A study of female consumers’ attention on 4 eyewear ads using Eye Tracking |
|
AMFMM15 |
Master Program in Fashion Marketing and Management |
Fashion Consumer Behaviour |
2016 |
|
| Are Retailers Prisoners of the Past? – A Case Study of IKEA |
Är detaljhandlarna fast i det förflutna? – En fallstudie av IKEA |
Emma Randau, Frida Tordsson |
Master Programme in Digital Business Management |
Master Thesis |
2020 |
|
| Banner as a form of ad - a study about placement, design of content and attitudes |
Banner som annonsform - en studie kring placering, utformning och attityder |
Lisa Kjellsson, Charlotte Magnusson |
Retail Education with Specialisation in Textile and Fashion |
Bachelor Thesis |
2016 |
Yes |
| Bringing Value to the Millenial Consumer – A Case Study On Mobile Phone Usage in IKEA's Kitchen Department |
Värdeskapande för millennialkonsumenten – En fallstudie på mobilanvändning i IKEA:s köksavdelning |
Anna Atterfors, Julia Gustafsson |
Master Programme in Digital Business Management |
Master Thesis |
2020 |
Yes |
| Buying behaviour and information needs online for home textile products (*) |
Köpbeteende och informationsbehov online för hemtextilprodukter |
Tanja Olsson |
|
|
2014 |
Yes |
| Can fashion retailers improve the shopping experience in their online stores? |
Kan modeföretag förbättra shoppingupplevelsen i sina onlinebutiker? |
Lisette Schubertsson Larsson, Donia Tarokh |
Retail Education with Specialisation in Textile and Fashion |
Bachelor Thesis |
2017 |
Yes |
| Can you buy curtains online? A study of information needs when buying online (*) |
Kan du köpa gardiner på nätet? En studie av informationsbehov vid köp online |
Tanja Olsson |
|
|
2014 |
Yes |
| Consumer’s Focus on Luxury Fashion and Fast Fashion Brand Advertising |
|
AMFMM15 |
Master Program in Fashion Marketing and Management |
Fashion Consumer Behaviour |
2016 |
|
| Design Principles in Mobile Web Usability |
|
Elena Pettersson, Tiffany Thai |
Business Informatics with Specialisation in International Marketing and IT |
Bachelor Thesis |
2017 |
Yes |
| E-Commerce Web design: The importance of a first impression |
|
Gabriella Beronius, Sarah Andrén |
Business Informatics with Specialisation in International Marketing and IT |
Bachelor Thesis |
2016 |
Yes |
| Loss as an outcome of shoplifting in fashion retail stores : Prevention through store environment |
Svinn genom snatteri i modebutik: Butiksmiljöns betydelse i förebyggande syfte |
Jennifer Landberg, Nette Palmroos |
Retail Education with Specialisation in Textile and Fashion |
Bachelor Thesis |
2018 |
|
| Milook case study (*) |
|
Anna Lokrantz, Jenny Balkow |
|
|
2014 |
|
| Native Advertising: Don’t Mislead, Don’t Misread – A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability |
|
Elin Hultin, Julia Fagerström |
Marketing Management (JU) |
Bachelor Thesis |
2020 |
Yes |
| Pilot study on Eye Tracking: A comparison of how consumers view a web page with the product placed in an environmental vs. neutral background |
|
AMFMM15 |
Master Program in Fashion Marketing and Management |
Fashion Consumer Behaviour |
2016 |
|
| Sale, reduced price or 25% off : How promotional signage affects customer attention in-store |
Sale, sänkt pris eller 25% rabatt: Hur reaskyltar påverkar konsumentens uppmärksamhet i butik |
Amanda Califf, Desirée Hemström |
Bachelor Programme in Textile Management and Business Administration |
Bachelor Thesis |
2018 |
Yes |
| The effect of product familiarity on consumers' attention to online advertisements: An eye-tracking experiment |
|
Marion Trel |
Master Program in Fashion Marketing and Management |
Master Thesis |
2017 |
Yes |