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Research questions The study has its origins in the idea of how events and web shops can encourage each other to increase sales without taking each other out. Questions that the study seeks answers to are: How does the customer… Continue Reading →

About the study The study examined how 36 women between the ages of 19-57 shop for home textile products online. The study was conducted in February 2014. The respondents were instructed to visit a predetermined website to complete a purchase… Continue Reading →

Summary The study examines how female consumers shop for home textile products online that are perceived by many as difficult and / or complex to buy. The report reports on the results of eye tracking and interviews with the aim… Continue Reading →