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Cases > Retail Education with Specialisation in Textile and Fashion

NA-KD and Bubbleroom – How can their webshops improve?

Introduction In this paper we have chosen to study three aspects of the shopping experience online – navigation, product image and product information, to examine if, and how, the shopping experience online needs to improve in the fashion retail industry…. Continue Reading →

Thesis

How does Generation Y perceive banner ads?

Background In relation to other forms of ads, banner is one of the most appreciated ones. However, phenomena such as banner blindness and ad blocking has evolved, which prevents viewers from embracing the advertisement and act on it. The purpose… Continue Reading →

Thesis

Preventing shoplifting through store environment design

Shoplifting is a serious problem, as almost all stores are exposed to it in some degree. The stores must find a balance between having a customer-friendly environment and preventing shoplifting without offending customer integrity. The purpose of this paper is… Continue Reading →

Thesis

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