Case Database

Cases > English

Detecting ads embedded in native content

The following case summary is based on a written interview with the authors. What is your thesis about? As online marketing and advertising have increased in popularity in recent decades, methods have also been developed to reduce consumers’ recognition ability…. Continue Reading →

Thesis

Streetwear ads – How does product familiarity affect how we look at them?

Purpose The purpose of this research was to study millennial consumers’ attention to online advertisements published by streetwear companies on social media. The aim was to investigate differences between consumers’ attention to familiar products and unfamiliar products. Three hypotheses were… Continue Reading →

Thesis

Mobile web usability study of Ellos, H&M and Nelly

Introduction As the use of mobile devices is increasing and the use of laptops and computers is decreasing it is becoming more important to design for better web usability across platforms. The established design principles for web design provide guidelines… Continue Reading →

Thesis

How to make a good first impression with an e-commerce website

Introduction The technical society we live in is in a constant state of advancement and we are continually introduced to new innovative ways of mediating information through. Today, plenty of media channels exist, for organizations to use when they strive… Continue Reading →

Thesis

Perception of luxury vs. fast fashion

Purpose of the Study During this eye tracking study the focus was on the differences between luxury fashion advertisements and fast fashion advertisements and how consumers perceive them. According to the literature research, fast fashion consumers focus on rational information… Continue Reading →

Course Module

Optimising the use of images on an online clothing store

Summary The primary focus lays in exploring the consumer behaviour and observing the possible ways how to improve and most effectively visually communicate a product through company’s webpage. The project aims to address current fashion market, where competitive advantage in… Continue Reading →

Course Module

What draws attention in printed ads?

Summary The aim of this research is to analyse consumer behaviour when looking at print advertisements. The research is based on an article by Rayner, Miller and Rotello (2008) proposing that a foreknown goal of a viewer when looking at… Continue Reading →

Course Module

What women look for in ads for eyeglasses

The primary focus lays in exploring the consumer behaviour and observing the possible ways how to improve and most effectively visually communicate a product through company’s webpage. The project aims to address current fashion market, where competitive advantage in a… Continue Reading →

Course Module

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