Case Database

Cases > Fashion Consumer Behaviour

Perception of luxury vs. fast fashion

Purpose of the Study During this eye tracking study the focus was on the differences between luxury fashion advertisements and fast fashion advertisements and how consumers perceive them. According to the literature research, fast fashion consumers focus on rational information… Continue Reading →

Course Module

Optimising the use of images on an online clothing store

Summary The primary focus lays in exploring the consumer behaviour and observing the possible ways how to improve and most effectively visually communicate a product through company’s webpage. The project aims to address current fashion market, where competitive advantage in… Continue Reading →

Course Module

What draws attention in printed ads?

Summary The aim of this research is to analyse consumer behaviour when looking at print advertisements. The research is based on an article by Rayner, Miller and Rotello (2008) proposing that a foreknown goal of a viewer when looking at… Continue Reading →

Course Module

What women look for in ads for eyeglasses

The primary focus lays in exploring the consumer behaviour and observing the possible ways how to improve and most effectively visually communicate a product through company’s webpage. The project aims to address current fashion market, where competitive advantage in a… Continue Reading →

Course Module

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