Case Database

Cases

Detecting ads embedded in native content

The following case summary is based on a written interview with the authors. What is your thesis about? As online marketing and advertising have increased in popularity in recent decades, methods have also been developed to reduce consumers’ recognition ability…. Continue Reading →

Thesis

Mobile phone usage while shopping at IKEA

The following text is based on a written interview with the authors. Summary of the study We did our study for IKEA, where we investigated how their millennials use their mobile when they buy kitchens at IKEA. We also studied… Continue Reading →

Thesis

How do people choose their next IKEA kitchen?

In the spring of 2020, Emma Randau and Frida Tordsson conducted a study at IKEA, where, with the help of eye tracking, one could observe customers’ behaviour when preparing a complex purchase. The eyetracking tests were performed at IKEA’s kitchen… Continue Reading →

Thesis

What sales sign is the most effective?

Introduction Today’s textile industry faces a problem as it produces too much clothing in relation to the demand. The high level of competition in the industry require the companies to apply different campaigns and sales to successfully sell off the… Continue Reading →

Thesis

Streetwear ads – How does product familiarity affect how we look at them?

Purpose The purpose of this research was to study millennial consumers’ attention to online advertisements published by streetwear companies on social media. The aim was to investigate differences between consumers’ attention to familiar products and unfamiliar products. Three hypotheses were… Continue Reading →

Thesis

Mobile web usability study of Ellos, H&M and Nelly

Introduction As the use of mobile devices is increasing and the use of laptops and computers is decreasing it is becoming more important to design for better web usability across platforms. The established design principles for web design provide guidelines… Continue Reading →

Thesis

NA-KD and Bubbleroom – How can their webshops improve?

Introduction In this paper we have chosen to study three aspects of the shopping experience online – navigation, product image and product information, to examine if, and how, the shopping experience online needs to improve in the fashion retail industry…. Continue Reading →

Thesis

How to make a good first impression with an e-commerce website

Introduction The technical society we live in is in a constant state of advancement and we are continually introduced to new innovative ways of mediating information through. Today, plenty of media channels exist, for organizations to use when they strive… Continue Reading →

Thesis

How does Generation Y perceive banner ads?

Background In relation to other forms of ads, banner is one of the most appreciated ones. However, phenomena such as banner blindness and ad blocking has evolved, which prevents viewers from embracing the advertisement and act on it. The purpose… Continue Reading →

Thesis

Preventing shoplifting through store environment design

Shoplifting is a serious problem, as almost all stores are exposed to it in some degree. The stores must find a balance between having a customer-friendly environment and preventing shoplifting without offending customer integrity. The purpose of this paper is… Continue Reading →

Thesis

Perception of luxury vs. fast fashion

Purpose of the Study During this eye tracking study the focus was on the differences between luxury fashion advertisements and fast fashion advertisements and how consumers perceive them. According to the literature research, fast fashion consumers focus on rational information… Continue Reading →

Course Module

Optimising the use of images on an online clothing store

Summary The primary focus lays in exploring the consumer behaviour and observing the possible ways how to improve and most effectively visually communicate a product through company’s webpage. The project aims to address current fashion market, where competitive advantage in… Continue Reading →

Course Module

What draws attention in printed ads?

Summary The aim of this research is to analyse consumer behaviour when looking at print advertisements. The research is based on an article by Rayner, Miller and Rotello (2008) proposing that a foreknown goal of a viewer when looking at… Continue Reading →

Course Module

What women look for in ads for eyeglasses

The primary focus lays in exploring the consumer behaviour and observing the possible ways how to improve and most effectively visually communicate a product through company’s webpage. The project aims to address current fashion market, where competitive advantage in a… Continue Reading →

Course Module

Milook case study

Research questions The study has its origins in the idea of how events and web shops can encourage each other to increase sales without taking each other out. Questions that the study seeks answers to are: How does the customer… Continue Reading →

White Paper

What information is needed for buying curtains online?

About the study The study examined how 36 women between the ages of 19-57 shop for home textile products online. The study was conducted in February 2014. The respondents were instructed to visit a predetermined website to complete a purchase… Continue Reading →

White Paper

Are curtains ideal to purchase online?

Summary The study examines how female consumers shop for home textile products online that are perceived by many as difficult and / or complex to buy. The report reports on the results of eye tracking and interviews with the aim… Continue Reading →

White Paper

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